It's February and you know what that means: love is in the air. This is a great time to let all our business partners know how much we appreciate them.
What about you? Have you taken the time to let your loved ones know how you feel?
"Love, like a river, will cut a new pathwhenever it meets an obstacle."- Crystal Middlemas -
"Life without Love is like a harp without strings." Dr. D. Para
"Where life exists, love exists." Anonymous
Here are our love gifts to you. One is a powerful skill that could revolutionize your online presence. The other will help you make your house a home....office. Enjoy!
Write Copy That Sells... or not.
By: Paul Darby
Read both versions of this article and then vote on which one is the most compelling.
Version #1
Here is How to Write the Best Copy in the World and get Anyone You Want To Buy From You…
First rule is to write an attention getting headline. How’d I do? Are you reading this? That good, huh? Well, how would you like another great reason to keep reading?
Still reading? Good, this must be good copy because by now you would heva clicked off of most copy of this length. So here is the secret finally revealed on how you can get others to read your copy too, no matter how long it is.
(keep reading to get the best secrets of effective copy writing?)
Use Attention Getting Headlines Get the reader involved Continue listing items of interest Use bullet points and short paragraphs
Do you want to be known as a copy writing expert? Or, do you want to make more money from more sales? Then use exciting words, and use bold headlines, use short text like you are writing a children’s book.If you do these things your readers will stay glued to what you write, and you will see more conversions from your visitors to customers than ever before!
Isn’t that exciting? Then remember your reader. In this case, I must remember you. And I must give you what you want. And you want to know how to make more money by writing effective, compelling copy…. Right? Right.
So what have you learned so far? Well let’s show you the information, or, the copy the way most people would put it on a website or in their auto-responder and you can decide if the information above was of value or was like most copy… kind of boring and not all that helpful.
Ready? Here we go…
Version #2
The following text will describe in detail the major components in creating good copy on your written documents so as to guide the reader to the logical conclusion of taking the action step desired by the copy creator. Quality copy, or effective copy is defined as the words on a document, webpage or auto-responder or where ever you use words to sell a product or service. And the first rule of writing good copy is to write a good headline for your body of copy. The other important items to consider are, keeping the reader involved, continuing to repeat information that is of interest to your prospect or visitor, and use short paragraphs and bullet points in your presentation.
Ok my reader, friend… that’s your choice; write fun, easy to read copy that everyone enjoys or write the “Usual” way that most people will never even finish.
I hope you enjoyed this article, I enjoyed writing it for you.
About the Author: Paul Darby is an Internet Business Success Coach with Startup Essentials and is owner of over 35 successful Internet businesses. He has been marketing online for 10 years and is a Dale Carnegie Instructor. www.pauldarby.name
Make Your Home Office Workable.
By: John Sheridan
The idea of working from home is rapidly gaining popularity among many people who are finding the daily trudge to and from the office harder and harder to bear. For those who have decided to set up an office in their home as a permanent place of work, whether located in an attic, a bedroom or a garden shed, careful planning is important.
It’s not enough to just place a desk and chair in a room and call it an office. This is where you will spend the majority of the working day; therefore, the provision of comfort should be very high on your list of priorities. The following advice on setting up an office at home contains some fairly obvious suggestions and is not in any order of importance, but surprisingly many people fail to think about them and end up working in very uncomfortable surroundings.
Take time to plan the office layout so that there is sufficient room to move about, ensure that you do not crowd the floor space with too much furniture or superfluous equipment such as extra chairs that may never be used, or a drinks cabinet for example. Try to stick to this simple rule – if you don’t need it – don’t have it in the office.
• If possible, position your desk close to a source of natural light such as patio doors, windows or under skylights. Daylight is more conducive to a pleasant working environment than harsh artificial light. However, a good desk lamp is an asset when working at night. Standard overhead lighting is not generally sufficient for long spells of reading or close work and may cause some strain on the eyes.
• Try to ensure that you have plenty of file and paper storage facilities. Quite often people do not think of this until their office is set up, after which they find there is no room to put a filing cabinet; most of the paperwork then lands up on the desk or the floor, neither of which is acceptable nor professional.
• Invest in a good-quality office chair. Posture is extremely important when an occupation dictates that the majority of the time is spent sitting down. Whilst buying a proper office chair may appear to be an unnecessary expense, it could cost considerably more in time off work as a result of back trouble.
• Avoid installing kitchen appliances in the office. Quite often people add "convenience" items to their home office such as coffee makers, toasters or even microwaves. They are not convenient; they are space-consuming distractions that sooner or later you will have to remove should you find yourself requiring extra room.
The key to having a user-friendly office is forward planning. Take the time and make the effort as you do when deciding how you want to furnish the other rooms in your home. The tips given are by no means exhaustive but should provide a practical starting point for anyone setting up an office at home for the first time.
About the Author: John Sheridan is a professional proofreader of hard copy items and website copy. He also writes web copy and occasionally accepts small copy-editing assignments. He can be contacted via: www.textcorrect.co.uk
Andrew Carnegie said "Think of yourself as on the threshold of unparalleled success. A whole clear, glorious life lies before you. Achieve! Achieve!"
Go make your February the best one ever! "If it's going to be, it's up to me"
