Marketers in Love with E-Mail

Below is an article from a newsletter that I receive daily about online marketing tips and tools. The premise is that while Pay-per-click programs continue to grow, it still hasn't surpassed the tried and true method of email marketing.

The main point that I took out of this article is that many online vendors are using email marketing to drive incremental sales from their existing customer base. As you build your business and your online marketing campaigns, don't forget to put together a program to continue to reach out to existing customers. It's been proven to work and is a great deal less expensive than trying to acquire new customers!




















Here's a link to the full article on eMarketer.com